Out-of-home (OOH) media provider Pattison Outdoor has acquired Outdoor Exposure, a prominent outdoor advertising company in northern Ontario.
The acquisition will see 79 outdoor faces added to Pattison’s Ontario inventory, in both static and digital poster formats. Of the collection, 60 are in Sudbury, 12 are in North Bay, and four are in the North Shore region. Three additional static posters will also be constructed this spring.
This strategic move will bolster Pattison’s outdoor inventory and presence in the area, as well as solidify its highway advertising options within the province. Now, advertisers will be able to reach travellers along the Trans-Canada highway in northern Ontario.
“I am confident our long-standing commitment to quality and service will thrive under Pattison’s leadership, and our clients will benefit from their extensive industry expertise,” says Dave Petryna, former owner of Outdoor Exposure.
Going forward, Pattison will ensure a smooth transition for clients and partners. The acquired inventory will be integrated into the company’s existing portfolio of advertising options in Ontario.
“We are thrilled to welcome Outdoor Exposure’s inventory into our family,” says Pattison’s president, Steve McGregor. “This acquisition not only broadens our reach in vital markets but also aligns with our commitment to offer diverse and dynamic advertising solutions to our clients. We look forward to integrating Outdoor Exposure’s assets into our portfolio and continuing to deliver exceptional service.”
Out-of-home (OOH) media provider Pattison Outdoor has acquired Outdoor Exposure, a prominent outdoor advertising company in northern Ontario. Photo courtesy Outdoor Exposure |
