FASTSIGNS® International, Inc., the franchisor of more than 700 FASTSIGNS® locations in nine countries worldwide, has welcomed Jennifer Herskind as the company’s new Chief Marketing Officer. With over twenty years of experience in marketing, her background includes all marketing disciplines and strong cross-functional knowledge of all business fundamentals. Herskind has a successful track record of transforming brands and driving business resultsin multiple fast-paced industries with diverse environments.
Herskind most recently held the role of Chief Marketing Officer for Smoothie King where she directed all brand, marketing and R&D strategy to build the brand and drive business results in the fulfillment of its mission to inspire people to live a healthy and active lifestyle for over 1,000 locations.
Before joining Smoothie King, Herskind held senior leadership positions in a wide variety of franchise and company brands including Gold’s Gym, Dave & Buster’s, Nestle Waters North America and Pizza Hut. She began her career with The UPS Store where she worked in several roles as the primary driver of new product development and customer services in support of over 2,000 franchisees.
“We are thrilled to welcome Jennifer Herskind as our new Chief Marketing Officer. She has a strong background working with various franchisors making her the perfect addition to support our franchisees,” said Catherine Monson, CEO at FASTSIGNS International, Inc. “We look forward to expanding the FASTSIGNS brand with her expertise as we continue to scale for growth.”
Herskind is a goal-oriented leader with a demonstrated capacity to solve problems with fresh, insight-driven strategic solutions and scale for growth. Herskind was named one of Dallas’ Rising Brand Stars by AdWeek in December 2018. A Dallas native, she belongs to a family of business entrepreneurs she enjoys assisting in her spare time.
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